Katharine Farrell Joins Serko as Head of Marketing, Managed Travel
Today we announced that Katharine Farrell has joined Serko as Head of Marketing, Managed Travel. In her role, Katharine will lead global marketing initiatives for the managed travel segment, with a focus on growing Serko’s North American brand presence and customer base.
Our Chief Marketing Officer, Nick Whitehead, welcomed Katharine to the growing US team, commenting: “Serko is now the second largest booking tool by volume in the US market, with a portfolio of solutions including GetThere, Zeno, and Booking.com for Business. We’re accelerating with a US$100 million investment in technology innovation over the next 3 years, and we need marketing leadership that can drive that growth. Katharine has already proven herself as a corporate travel industry leader capable of supporting our ambition and we’re thrilled to have her on board.”
Katharine joins Serko from Delta Air Lines, where she led the Sales Digital Marketing Communications team, responsible for Delta Business digital marketing strategies for corporate customers and travel agency partners. Prior to Delta, Katharine served as president of Dots & Lines, Inc., an independent marketing and communications agency she founded that specialized in serving travel industry clients. Katharine has also been a long-time volunteer and member of the Global Business Travel Association (GBTA) and currently serves as Director-at-Large, Allied Member on the GBTA Board of Directors.
“I’m thrilled to be joining the Serko team who I’ve got to know well over the past 5 years,” said Katharine. “The investments the company is making and the momentum it has in this market are game changing, and I look forward to growing Serko’s brand awareness and affinity with the corporate travel community in my new role.”
