Serko announces Melissa Helyer-Akhara as Global Head of Design
Serko announced today the appointment of Melissa Helyer-Akhara as the company’s Global Head of Design.
With over 25 years of experience in leading design and customer experience (CX) across eCommerce giants, Helyer-Akhara brings a wealth of global expertise. Her career has spanned the UK, Europe, US, the Middle East and China, where she has driven the digital evolution of renowned brands such as Samsung, Alibaba, Virgin, and Marks & Spencer.
Serko CEO Darrin Grafton emphasized the strategic importance of this role, stating, "Melissa’s leadership will be instrumental in transforming how businesses and travelers engage with travel technology. Her vision will drive design strategies that enhance user experiences and push the boundaries of what’s possible in a rapidly evolving industry. By delivering intuitive, scalable design solutions, she will help us create seamless products that empower businesses and inspire travelers."
Commenting on her new role, Helyer-Akhara shared, “Serko’s innovative approach to simplifying corporate travel is truly compelling. With the company holding the unified travel patent, the potential to revolutionize the travel experience on a global scale is immense. I’m excited to lead the design function and help drive this transformation.”
Helyer-Akhara’s appointment is the latest in the evolution Serko’s leadership team, joining other recent high-profile hires as a new wave of talent positions Serko to continue its global expansion and leadership in the corporate travel space.
